This is Frank Dandy’s manifest. Our commandments. Our ”little red book”. All ambitious brands seem to have one, so why shouldn’t we? — The only question is really what to fill it with. Because let’s be honest, it’s underwear we’re talking about. Nothing more, nothing less. It’s not fine arts. It’s not haute couture (though many of our industry colleagues might have a different opinion about their products). And it’s certainly not rocket science. No, Frank Dandy is about relaxed and comfy underwear. It’s as simple as that.